The concept I want to talk about is apple-polishing. Apple-polishing is an appeal to vanity, trying to make something look better than what it actually might be. This happens in a lot of advertisements. They use it because they want their products to look better and be more useful than all the other products out in the market. Of course sometimes what the advertisement says is true, but most of the time it’s false. For example a lot of beauty brands has a lot of claims over what their products can do. They claim that their products give softer looking skin, longer lashes, and even reduce wrinkles. I admit some of these products do work, but most of the products do not do what it is advertising. Most of the time the claim they are making is not a good argument because the claims that they make are subjective. It can work on one person but it might not work for another person. Apple polishing is an interesting concept in arguments.
Hey:) I really liked your post about apple polishing. I've noticed most of the apple polishing examples the class made on their blogs were in relation to beauty products so I can see your point. I agree that beauty companies try to use this method to sell their product. Yet, I guess it makes sense since that's the whole purpose of makeup. You do make a good point in that most of the makeup items do not even work, even when the description or advertisement says it does. It just all depends whether a makeup brand is credible or not. Keep up the good work:).
ReplyDeleteI like the way you explained apple polishing. You picked a great example. This reminds me of people spending numerous of their shopping time through the skin products at the beauty isle. There are many products that have to do with special treatment or special care for the buyer. I believe most of the products are similar and have slight different in order to sale products. Of course there is a difference if you get something with different ingredients, but for example, the levels of gel between 6-10. How much stronger is 10 versus a 9 hair gel? This is all for marketing. I'm sure everyone knows this though.
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