I will be discussing a Pantene advertisement that I came across when I was Amazon.com. I believe that this company has been around for quite some time and everyone in America knows about this brand. There are ads in television, billboards, magazines, and even on the Internet. Pantene normally targets woman consumers because almost all of their ads have a female personal on it. It normally advertises how beautiful their hair can be after they use these products.
In this ad specifically, it tells us that the shampoo will “help end split ends.” I use products from Pantene everyday and I have loads of split ends in my hair. From my personal experience, these products does not do what they say the will do. The smart thing about this ad is that the ad says, “help”. This suggests that the product will not get rid of the split ends completely. Also the model, Eva Mendes, has shiny and what looks like split end free hair. This is not credible because we do not know if she uses the products or not. Also her hair could be photo shop.
I think this product is reliable enough since it does not promise anything, but it does help your hair situations. It on shelves across the United States and I see people buying a bottle of their shampoo every time I walk into Target or another store. Our credibility in buying the product comes from other people who are already buying the product. This product might not solve all your problems but it will help, at least to clean your hair.